GoDominica’s Pilot Project with DDA & the DHTA

From Discover Dominica Tourism Update Newsletter – Issue 43 of 2019, by Hans Schilders, GoDominica

Formed in early 2019, the GoDominica Marketing Group is a locally owned and operated cooperative of accommodation providers in Dominica and controlled by business/accommodation owners who have operated in the Dominican market for over twenty years. The promise of the GoDominica.com project is to offer potential visitors to our island a simple and convenient way to find available accommodations, whilst sustaining local properties and maximizing the benefits of tourism for visitors and the local economy alike.

On October 8, 2019 GoDominica in conjunction with Discover Dominica Authority (DDA) and the Dominica Hotel & Tourism Association (DHTA) presented at ACTalks seminar during which the attendees, majority being local accommodations, were briefed on the various objectives of the GoDominica project; its aims, progress and relevancy in the development of Dominica’s stay-over tourism industry.

The success of that seminar instigated GoDominica’s pilot project, sponsored by DDA. The 6 – 12-week online program afforded 5 selected properties to receive Property Management Software (PMS) coaching and training – all free of charge – to digitalize their marketing and optimize their online presence in the global tourism market.

Some fundamental aspects of the pilot project included:

  • An on-site visit to prepare at least one (1) computer at chosen accommodation for participation
    for installation of Skype, Booking.com listing, FreeToBook PMS (Property Management System), STR subscription, Google-drive activation, and if applicable Wave financial app.
  • The GoDominica manual Get More Bookings Online and 10 one-hour Skype instruction sessions to guide the property through the modules of this training.
  • Up to 3 one-hour coaching sessions in Q&A format (one after every 3 or 4 instructions sessions)
    to verify the full implementation of the proven principles of successful online presence. At this present time, the five selected properties
    for the GoDominica pilot project have successfully transitioned from their outdated modes of property management to Free-to-Book, an online PMS system that is highly efficient and is truly one of the most comprehensive online property management systems in the market. Once an accommodation has fully integrated all aspects of their property management on the Free-to-Book program, they are officially listed on the GoDominica website for direct bookings and inquiries, connected with the DDA Book-a-Trip webpage and fully integrated with Booking.com.
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